How your rate is worked out
Your rate is what you earn for one campaign video. ANTHM works it out from how your recent TikTok videos perform, adjusted for the kind of videos you make, the language you post in, where your audience is and how steady your views are. The number shown is what lands in your account.
Where you see your rate
At the end of Creator setup, the Your rate screen shows You earn, per video and the steps behind it under How we got there.
What goes into it
Line | What it means |
|---|---|
Your typical video | The usual number of views your recent videos get. We use the middle value, so one viral video or one flop doesn't swing it. This sets the starting rate. |
Content style | The style you chose. Videos that take more work, like dance or edited videos, raise the rate. |
Language | The language you post in. |
Audience market | The country where most of your audience is. |
Consistency | How steady your views are from video to video. |
Based on your last N videos | How many of your recent videos were read. |
Each line after the first shows a multiplier, like ×1.15. A number above 1.00 raises your rate, 1.00 leaves it the same, and below 1.00 lowers it.
Your rate changes over time
We recheck your rate every couple of weeks using your latest videos. As your videos get more views, your rate goes up.
Some rates are checked by a person before they're final, for example when the numbers don't agree with each other. If we couldn't work out a rate automatically, you'll see "We'll be in touch". Someone at ANTHM will set your rate by hand, and you can still browse campaigns in the meantime.
How your rate relates to campaign pay
Campaigns on the Marketplace set their own pay, shown on each listing, for example "$40.00 · $75.00" for a campaign with two pay levels. On some campaigns, ANTHM's commission comes out of that pay, so the amount credited to you can be lower than the listing shows. What's actually credited to you appears in My Work and Earnings.
Your rate is used when ANTHM matches you with campaigns and books you directly, and it's already the amount you receive.
Your Creator Profile also has a Rate per video field ("Your typical ask"). That's a number you set yourself to show labels. It's separate from the rate ANTHM works out.
Common questions
My rate seems low
The biggest factor is your typical views. Posting regularly and keeping your views steady also helps. Your rate updates on its own as your numbers change.
I chose the wrong content style
Send us a message from the chat on this page, or email team@ammdistro.com, and we'll update it.
Is a fee taken from my rate?
No. The rate shown is what you receive for the video.
Related: Get started as a creator · Find and claim a campaign · Get paid as a creator
Updated on: 23/10/2026
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