> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.ammlabs.io/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Collabs: work with creators directly

**Collabs** is for working with creators you already know or want to reach, outside the ANTHM marketplace. You write a brief, send each creator a personal link, approve their draft, then mark their post live and record that you've paid them. The creator doesn't need an ANTHM account.

||| No money moves through Collabs. Marking a creator paid only records it. You pay them yourself, for example from your own PayPal account.

Open **Collabs** under **Audience** in the left menu. Collabs is available on plans that include campaigns. It has three sections: **Collabs**, **Roster** and **Outreach**.

## 1. Write the brief

1. Click **New collab**.
2. Under **The song**, add a cover, the **Collab name**, **Artist**, **Song** and the **Sound link** (the TikTok or Instagram sound page creators should use).
3. Write the **Brief**: what the video is about, the feeling, and anything they need to know before filming.
4. Add **Deliverables**: how many posts, on which platform (TikTok, Instagram, YouTube or Other), and what to post.
5. Under **Guidelines**, add **Do** and **Don't** points, **Hashtags** and **Mentions**. Press Enter after each one.
6. Under **Payment**, set the default **Rate (USD)** and the **Terms**, for example "Paid by PayPal within 7 days of your post going live." You can set a different rate per creator when you invite them.
7. Under **Timeline**, set the dates. **Drafts due** and **Live posts due** set each creator's deadlines.
8. Optionally, set a **Follow-up**: one reminder email for creators who haven't answered after a number of days. It stops as soon as they accept or decline.
9. Click **Create collab**.

The preview on the right shows what a creator sees on their link at each stage. You can change the brief later with **Edit brief**; changes show on every creator's link straight away.

## 2. Invite creators

1. Open the collab and click **Invite creators**.
2. Pick creators from your roster, or add someone by hand with their name, handle, email and platform. People you add by hand are saved to your roster too.
3. Optionally, enter a **Rate**. Leave it empty to use each creator's roster rate, or the collab's rate when they don't have one.
4. Under **First email**, pick an outreach template and choose **Send now** or **Schedule**. Or choose **Don't email. I'll send the links myself.**
5. Click **Invite and send** (or **Invite and schedule**, or **Create links**).

Each creator gets a personal link with the brief, their rate and the dates. Emails are sent from your name, and replies go to your email address. Creators with no email address, or who opted out of your emails, aren't emailed; copy their link from the board and send it yourself.

## 3. What the creator sees

The creator opens their link, reads the brief, and clicks **Accept collab** or **Decline**. After accepting, they send a draft link (a private video, Drive or Dropbox link) on the same page. Once you approve it, they post and send the live post link and the email address of their PayPal account so you can pay them.

![A creator's collab link showing the invitation, the progress steps and the rate](https://ammdistro.com/helpdesk/anthm-collabs-creator-page.webp =400xauto)

## 4. Review and pay on the board

![A collab board filtered to Waiting on you, with Approve and Mark paid buttons](https://ammdistro.com/helpdesk/anthm-collabs-board.webp =1200xauto)

1. **Invite creators** adds more people.
2. **Waiting on you** shows drafts to review and live posts to pay. **Late** shows creators past a deadline.
3. On a draft, click **Approve**, or **Request changes** and write what should change. The creator sees your notes on their link.
4. When a post is live, send the money yourself, then click **Mark paid**.

Creators move through these stages: **Invited**, **Opened link**, **Accepted**, **Draft in**, **Changes asked**, **Approved**, **Live**, **Paid** or **Declined**. The numbers at the top show creators, accepted, drafts to review, live posts, and how much is **Committed** and **Paid**.

If a creator posts without sending a draft, click **Mark live** and paste the link. Use the **…** menu on a row to copy their link, change their rate, mark them accepted, reopen a declined invite or remove them from the collab.

The other tabs:

* **Timeline**: each creator's progress against the drafts-due and live-posts-due dates, with overdue creators flagged.
* **Emails**: every email sent or scheduled for this collab. You can cancel a scheduled one.
* **Link views**: how often the creator links were opened.

You also get a notification when a creator sends a draft or a live post.

## Roster

**Roster** keeps the creators you work with or want to: handle, platform, email, country, followers, average views, rate per post, tags, notes and status (**Prospect**, **Contacted**, **Worked with** or **Paused**).

* **Add creator** adds one person.
* **Import** adds many at once: paste rows from a spreadsheet or upload a CSV file. Creators already in your roster are updated, not duplicated.
* Select creators to **Invite to a collab**, **Add a tag**, **Set status** or **Remove**.

## Outreach templates

**Outreach** holds your email templates for inviting creators and following up. Click **New template**, enter a **Template name**, **Subject** and **Message**, and use **Insert a variable** to add each creator's details:

| Variable | Fills in |
|---|---|
| `{{first_name}}` | The creator's first name |
| `{{handle}}` | Their handle |
| `{{song}}` / `{{artist}}` | The song and artist from the brief |
| `{{rate}}` | Their rate |
| `{{collab_link}}` | Their personal link |
| `{{sender}}` | Your name |

Every email includes a link the creator can use to opt out of collab emails from you.

## Close a collab

From the **…** menu, choose **Close collab**. Creators can still see their link but can't send anything, and scheduled emails are cancelled. You can **Reopen collab** later. **Delete** removes the collab and every creator link stops working.

## Common questions

### How is this different from a campaign?

In a campaign, creators claim your brief on the ANTHM marketplace and are paid through ANTHM when their video is approved. In Collabs, you invite specific creators and pay them yourself.

### Can a creator change their PayPal email or post link?

Yes. After sending their live post, they can click **Change the post link or PayPal email** on their link page.

### Need help?

Send us a message from the chat on this page, or email team@ammdistro.com.

**Related:** [Review creator submissions](https://help.ammlabs.io/en/article/05-review-creator-submissions-mm373z/) · [Fund and publish a campaign](https://help.ammlabs.io/en/article/04-fund-and-publish-a-campaign-p1fcgo/) · [Brief creators with Ignite](https://help.ammlabs.io/en/article/03-brief-creators-with-ignite-xstpp3/)