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# Drops: collect fans for a release, show or tour

A drop is a signup page at anthm.link/d/your-page where fans leave their email: for your mailing list, a show, a tour, or an early listen of a song before it comes out. Everyone who signs up joins your fan list in **Fans**.

Open **Drops** under **Audience** in the left menu. Drops are available on plans that include the marketing tools.

## Choose the kind of drop

| Kind | What it's for |
|---|---|
| **Mailing list** | Collect emails from fans who want to hear about new music and shows. |
| **Event** | One show or listening party: date, venue, a countdown, and a message after signup. |
| **Tour** | Every tour date with ticket links. Fans sign up for presale alerts for their city. |
| **Pre-release** | Promote an unreleased song. Fans who sign up get a preview clip or a link. |

## Create a drop

1. Click **New drop**.
2. Pick the kind.
3. Enter the **Artist** and, optionally, a **Title**.
4. Click **Create drop**.

![The New drop dialog with the four kinds of drop and the Artist and Title fields](https://ammdistro.com/helpdesk/anthm-drops-new-drop.webp =800xauto)

The drop starts as a **Draft**, already filled in from a template for that kind. Change anything you like; your changes save automatically. The preview on the right shows the **Signup form** and what fans see **After signup**.

![The top of the drop builder with the Draft, Live and Closed switch, the Share button and the tabs](https://ammdistro.com/helpdesk/anthm-drops-builder-header.webp =1200xauto)

1. **Draft**, **Live** and **Closed** set whether fans can open the page and sign up.
2. **Share** gives you the link and a QR code.
3. The tabs: **Content**, **Design**, **Form & confirmation**, **Stats** and **Signups**.

## Content

* **Page**: the kind, **Artist**, **Title** and a **Subtitle** that says what fans get for signing up.
* **Artwork**: **Cover art** (square, at least 1000 px; also used for the blurred background) and an **Artist photo**.
* **Event**: the date and time, **Venue**, **City** and an optional **Address**, plus an optional countdown.
* **Tour dates**: add each date with its **City**, **Venue**, a ticket link and a ticket status: **On sale**, **Soon** or **Sold out**. Dates that have a ticket link and are **On sale** show a **Tickets** button. Fans pick a date and sign up for alerts for that show.
* **Release** and **Reward** (pre-release): the release date, an optional countdown, and what fans unlock after signing up: a **Preview clip** (MP3, M4A or WAV) they can play on the page, and/or a **Reward link** with its own button label. The reward is also shown in the confirmation email.
* **Artist links**: icons under the cover for Spotify, Apple Music, YouTube, Instagram, TikTok, X, SoundCloud, Bandcamp or a website.
* **Address and schedule**: the **Page address** (anthm.link/d/…; lowercase letters, numbers and dashes), optional **Signups open** and **Signups close** times, and **Tags for new fans**. Everyone who signs up on this drop gets these tags in **Fans**.

## Design

Start from a look (Cover glow, Crimson, Midnight, Paper, Poster or Lagoon), then set the **Background** (**Blurred cover**, **Colour** or **Gradient**), the **Card** style (**Dark**, **Light** or **Glass**), the corners, the cover framing, the **Button colour** and the **Title font**.

## Form & confirmation

* **Form**: **Email** is always required. **Name**, **Social username** and **Country** can each be **Off**, **Optional** or **Required**. You can change the **Button label** and the **Consent line** shown under the button.
* **After signup**: the heading, message and an optional button (for example "Pre-save on Spotify").
* **Confirmation email**: turn on **Email fans when they sign up** and write the subject and body. Click **Send a test** to send it to yourself first. The email comes from the artist name and includes an unsubscribe link. For pre-release drops it includes the preview clip and reward link.

The confirmation email is sent once, the first time a fan signs up to that drop, and only if they're subscribed.

![A pre-release drop as fans see it, with a countdown, the signup form and the consent line](https://ammdistro.com/helpdesk/anthm-drops-fan-prerelease.webp =400xauto)

## Publish and share

1. Set the switch at the top to **Live**.
2. Click **Share**.
3. Copy the link, or download the QR code as **PNG** for print or **SVG** for design files.

Under **Tag the link by where you post it**, pick **instagram**, **tiktok**, **x** or **newsletter** before copying. Signups from a tagged link show under that source in **Stats**, so you can see which posts brought people in. The QR code uses the same tag.

If you set **Signups open**, the page shows the opening time and a countdown until then. To stop signups, set the drop to **Closed**: the page stays up and says "Signups for this page have closed."

## Stats and signups

* **Stats**: **Views**, **Unique visitors**, **Signups** and **Signup rate** with a daily chart, plus signups by show (tours), source, tagged link, city and country.
* **Signups**: everyone who signed up, with their show, source, location and time. Search by email, name or handle, and on tours filter by show.

![The Signups tab with the show filter and the Export CSV button](https://ammdistro.com/helpdesk/anthm-drops-signups.webp =1200xauto)

1. Filter by show on a tour.
2. **Export CSV** downloads the signups that match your search and filter.

To remove someone from a drop, use the remove button on their row and confirm. They stay on your fan list.

You also get a notification in ANTHM when a drop reaches signup milestones: 1, 10, 25, 50, 100 signups and so on.

## Other actions

From the **…** menu at the top of a drop:

* **Duplicate** makes a draft copy with a new address.
* **Delete** takes the page down and removes its stats. Fans who signed up stay on your fan list.

## Common questions

### Fans see a page that isn't there.

The drop is still a **Draft**. Set it to **Live**.

### A fan signed up twice. Are they on my list twice?

No. Each email address is one fan. A second signup is shown as "You're already signed up" and adds to that fan's history.

### A fan unsubscribed earlier and signed up again.

They stay unsubscribed. Signing up again doesn't resubscribe them, so they won't get your emails. Only the fan can subscribe again, from the unsubscribe link in any email you sent them.

### Can I collect phone numbers?

No. Drops collect email addresses only.

### Need help?

Send us a message from the chat on this page, or email team@ammdistro.com.

**Related:** [Fans: your fan list](https://help.ammlabs.io/en/article/04-fans-lcxid8/) · [Email your fans](https://help.ammlabs.io/en/article/05-email-your-fans-1iluvu1/) · [Link in bio](https://help.ammlabs.io/en/article/02-link-in-bio-7cy6vx/) · [Smart links and pre-saves](https://help.ammlabs.io/en/article/01-smart-links-and-pre-saves-10gmtay/)