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# Brief creators with Ignite

Ignite is where you write a brief for a creator campaign: the song, the moments you want used, the budget and the direction. You submit it, the ANTHM team reviews it, matches it with creators and agencies, and launches it to them.

In the left menu, open **All apps** and choose **Ignite**. Click **Start a campaign** to write a new brief. Ignite is available on plans that include it.

![The Ignite page with the Start a campaign button and a draft brief](https://ammdistro.com/helpdesk/anthm-ignite-list.webp =1200xauto)

## Write a brief

The brief has seven steps. The left column shows where you are, and your brief is saved each time you continue.

![Step 1 of the Ignite brief, with the step list, Save & exit and the Next button](https://ammdistro.com/helpdesk/anthm-ignite-wizard.webp =1200xauto)

1. **The idea.** Enter a **Campaign title** (for example "Midnight Drive — release campaign") and, optionally, the **Artist name**.
2. **Your sound.** Add the song creators will use. Choose **Upload file** and drop in an audio file (WAV, MP3, FLAC or AIFF), or choose **Paste TikTok**, paste a TikTok video or sound link and click **Scan**. You can also add **Cover art** (optional); it's used on the campaign listing once it launches.
3. **The moments.** Pick up to five clips from the song by selecting them on the waveform. Mark your favourite as the primary clip so creators know where to start.
4. **Your audience.** Choose the genre that best describes the song. If it isn't listed, pick **Other** and type it in.
5. **Budget & reach.** Enter the **Campaign budget (USD)** or tap a suggested amount, and choose the **Platforms**: TikTok, Instagram, YouTube, Snapchat or X / Twitter. Open **Fine-tune your brief** to add **Regions**, **Required hashtags** and **Reference links** (all optional, separated by commas).
6. **Creative direction.** Choose **ANTHM Team** to let the ANTHM team shape the direction, or **You specify** and describe the vibe, references, do's and don'ts.
7. **Review.** Check every detail. Click **Edit** next to a row to go back to that step. When it's right, click **Submit for review**.

You'll see "Submitted for review".

### If something is missing

The app stops you and says what to fix:

| Message | What to do |
|---|---|
| Give your campaign a title | Fill in **Campaign title** on step 1. |
| Upload a song first / Scan a TikTok sound before continuing | Add the song on step 2. |
| Add at least one clip | Pick at least one moment on step 3. |
| Pick a genre | Choose a genre on step 4. |
| Enter a positive budget | Enter a budget above zero on step 5. |
| Pick at least one platform | Choose a platform on step 5. |
| Add your creative direction, or let ANTHM choose | Write your direction or switch to **ANTHM Team** on step 6. |

On the review step, **Finish this step** takes you straight to the step that needs attention.

If you see "This budget exceeds your plan's cap" or "You've hit a plan limit", your plan limits the budget or the number of briefs you can submit. Contact us to change your plan.

## Drafts

Click **Save & exit** at any point. You'll see "Draft saved. Pick it up from Ignite whenever you're ready." Drafts show on the Ignite page with a **Draft** label; click **Continue brief** to carry on.

To delete a draft, open it and click **Delete**. This can't be undone.

## What happens after you submit

Open the campaign from the Ignite page to follow it. A progress bar shows the status:

![An Ignite campaign in the Matching stage, with its budget, direction and clips](https://ammdistro.com/helpdesk/anthm-ignite-status.webp =1200xauto)

| Status | What it means |
|---|---|
| **Submitted** | ANTHM is reviewing your brief. You'll be notified when matching starts. |
| **In Review** | The ANTHM team is going through the brief. |
| **Matching** | ANTHM is pairing your song with creators and agencies. |
| **Dispatched** | Matched creators and agencies have been invited. |
| **Live** | The campaign is open to the invited creators. |
| **Completed** | The campaign has finished. |
| **Rejected** | The brief wasn't accepted. Any note from the team appears under **Review note**. Click **Revise brief** to change it and submit again. |
| **Cancelled** | The campaign was stopped. |

From **Matching** onwards, **Matched Creators & Agencies** shows how many are **Suggested**, **Invited**, **Accepted** and **Declined**.

When the campaign goes live, it becomes a campaign listing that only the matched creators and agencies can claim. Click **View the live marketplace listing** to see it. You can follow the campaign's videos from the release's project; see "Review creator submissions".

## Common questions

### Am I charged when I submit a brief?

No. Submitting a brief doesn't take a payment in the app. The ANTHM team arranges payment of the campaign budget with you directly.

### Can I change a brief after submitting it?

Not while it's being reviewed. If the brief is rejected, click **Revise brief**. For other changes, contact us.

### Questions about a brief?

Send us a message from the chat on this page, or email team@ammdistro.com.

**Related:** [Fund and publish a campaign](https://help.ammlabs.io/en/article/04-fund-and-publish-a-campaign-p1fcgo/) · [Review creator submissions](https://help.ammlabs.io/en/article/05-review-creator-submissions-mm373z/) · [Projects: one place for each release](https://help.ammlabs.io/en/article/01-projects-one-place-per-release-1561hek/)