> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.ammlabs.io/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Read your analytics

**Analytics** in the sidebar shows how your music is doing across stores: streams, saves, videos using your sound, where listeners are, and what you've earned. Each release also has its own **Analytics** tab.

## Pick a date range

Use the buttons at the top right: **7d**, **30d**, **90d** or **12m**. Under the page title you'll see the dates you're looking at and the last day the stores have reported ("reported through …").

![The Analytics page with the 90d range, the reported-through date and the six tabs](https://ammdistro.com/helpdesk/distro-analytics-overview.webp =1200xauto)

|| Stores report a few days behind. The newest days in your chart are usually missing or still filling in. A new release takes a week or two to show meaningful numbers.

## The tabs

| Tab | What it shows |
|---|---|
| **Overview** | Your headline numbers, streams over time, your top tracks and your smart link activity. |
| **Consumption** | Top releases, artists, stores and countries, where plays started (**Source of stream**), how listeners found your tracks (**Discovery type**), and recent events. |
| **Engagement** | How listeners engage: saves, completion, skips, playlist placements and, where reported, stream health. |
| **Geography** | A map and list of your top countries and cities. |
| **Spotify** | Spotify for Artists numbers. These are kept separate from store reports. See **Spotify for Artists numbers in AMM Distro**. |
| **Earnings** | Money from your finalized royalty statements, by month, platform and track. |

The first four tabs use store reports. **Spotify** and **Earnings** have their own dates and are never added to the store numbers.

## What the numbers mean

Hover the small **i** next to a number for its definition. The main ones:

* **Streams**: plays counted by the streaming platforms, after their own fraud filtering.
* **UGC views**: views of short-form videos that use your music, across TikTok, Reels and Shorts.
* **Saves**: adds to a listener's library or playlist.
* **Saves / 1K streams**: saves per thousand streams, so you can compare tracks of any size.
* **Sub-30s**: plays that stopped before 30 seconds, so they never became a paid stream.
* **Completion** and **Skip rate**: the share of plays that reached the end of the track, and the share a listener skipped out of.

Each headline number shows the change against the period before it, for example "+10.2% vs prior 30d".

### Streams over time
Switch the chart between **Streaming** and **Video & UGC**, and between **Daily** and **Weekly**. Click the series names (**Streams**, **Saves**, **Sub-30s** and so on) to show or hide them. The download button saves the selected date range as a CSV file.

## Analytics for one release

1. Open the release from **Releases**.
2. Click the **Analytics** tab. It appears once the release has been delivered.
3. Pick a date range, then use **Performance**, **Audience**, **Engagement** and **Geography**.

![A release page with the Analytics tab open and its four sections](https://ammdistro.com/helpdesk/distro-release-analytics-tab.webp =1200xauto)

## Common questions

### I see "No analytics data yet"
Numbers arrive once a release is live and the platforms send their first daily report. Check back a few days after release day.

### Why are yesterday's streams missing?
Stores report a few days behind. The page shows the last reported day next to the date range.

### Why don't my streams match my earnings?
Streams are daily and a few days behind. Earnings come from monthly statements, a month or two behind that. See **Why don't my streams match my earnings?**

### Some store or country numbers have a note about being apportioned
Some stores only report totals for the whole catalog. When that happens, the page shows your share of those totals and says so under the list.

**Related:** [Spotify for Artists numbers in AMM Distro](https://help.ammlabs.io/en/article/02-spotify-for-artists-numbers-1c2sx1j/) · [Why don't my streams match my earnings?](https://help.ammlabs.io/en/article/03-why-dont-my-streams-match-my-earnings-1c2ogjd/) · [Smart links for your releases](https://help.ammlabs.io/en/article/04-smart-links-for-your-releases-1bu0um5/)